Market research
Target market data to support decision making
Are you about to start exporting your new product or concept and need data on the potential of your target market to support your strategy?
Mapping the export market
Identifying export markets is a key part of a company's internationalisation strategy. Careful market research helps to identify potential customer groups, the competitive landscape and local market conditions that will influence success abroad.
Market analysis also enables risk management by allowing the company to adapt its products, pricing and marketing messages to the specific characteristics of each target market.
Well-executed export market mapping increases business efficiency, reduces the risk of poor investment and helps a company gain a competitive advantage in a global environment. Market research can be funded by Business Finland and the ELY Centre.
Getting the analytics right
Market research is not just a one-off review of the situation in your target country; eShop builds a set of analytics and target metrics for your target market against which future growth and the effectiveness of your development efforts can be measured.
What market research includes
A complete package that takes you from mapping the target market to a measurable analytics setup.
Target market audit
Online store language versioning and testing
Survey landing pages and questionnaires
Target group outreach
Survey implementation
Analytics setup and metric definition
Response and data analysis
Reporting